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Read The Blog

1Keep up with Ric and the world of wheels. So much to see. Bicycle wheels are the most highly evolved wheels on earth and 2 billion see daily use. Plus wheels of all kinds underpin man’s terrestrial mobility. Bring it on!

Explore The Library

2Cruise our archive of cycling topics, one of the largest collections of wheel-centric information available. We have assembled useful tips and reflections for both amateurs and professionals. Please read, use, and comment.

Visit The Store

3 Many of our items can be found nowhere else. Many are best-in-class. All hand picked for durability, beauty, function, and quality. No expense spared, no value wasted. Stocking this store is a dream come true. We hope shopping is equally rewarding.

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