In a workshop, everything matters. Even occasional tools add to your sense of confidence and comfort. Which brings me to a personal preference — I’m sentimental about tape measures. Beyond their usefulness, I identify with marking, signs of wear, history. Unfortunately, this has me keeping them for too long.

Plain and simple, tape measures wear out. Just feel a new one. The action is smooth and steady. The brake and lock work perfectly. No damage around the tongue. A bright and cheerful presence. These are the tasty benefits of a fresh tape measure with all needed features. Every toolbox needs one.

Ours has a thoughtful combination of features:

1/  3m (10′) length is all about bicycles. We’re not framing houses. Metric and Imperial units printed on both sides. 2 side printing is more convenient than you might think. Get one and you’ll see what we mean.

2/  Tape is made of HSLA grade 65 steel for extra durability and a generous 16mm wide for easier viewing.

3/  Stop button and retract arrest are ergonomic and correct. There aren’t many ways to do this right.

4/  Tongue projects above and below the tape attachment for the most stable possible anchor and longer life of this joint.

5/  Case is screwed together, heavy duty, shock resistant ABS, and transparent for grins. Now you can watch your tape spool in action!

6/  Case wears a stainless belt clip and a black, woven lanyard.

Is your heart beating a little faster? Then you love tape measures like we do. Your workshop deserves this one!