Several years ago, Beru Systems (an F1 sensor and structure specialist in the UK) announced a concept bike, the Factor 001. I paid keen attention because, despite the estimated price (£40,000), here was a chance for talented engineering outside the bike industry’s box.
Time has gone by and little more was heard. World financial crisis, I can imagine the orders for this “personalized training machine” were not piling up. What a jolt when I encountered one first hand, in Seattle!
I can’t reveal its whereabouts for reasons of privacy, but it is one heck of a bike to behold. Read more →