Plenty of hoopla at this year’s trade shows. Some new products are recycled versions of previous ideas that are coming around on a fashion cycle. Nothing wrong with that, especially if the idea is good and prospective users examine the previous incarnation.
Some ideas are genuinely new technology. Usually crossing over from another industry, these include materials, processes, and alternative ways to do familiar things. In truth, we enjoy very few such arrivals each year. Like other consumer product scenes, cycling’s buzz is mostly static, clinking glasses and loud talking at the party.
The party we enjoy, sharing the excitement of cycling, is receptive to innovation, value, and cleverness. “Very clever” rates high on the “I want you at my next party” list. Few companies deserve the label “very clever” as well as Mavic. They bring a sense of style, timing, and an appreciation for the spectacle that’s positively, how shall we say…French.
This year’s R-Sys wheels represent another clever expression of their passion. Will this system show the promise of Ksyrium? Mavic certainly hopes so. But, in any case, R-Sys is a smooth evolution of the clever, alternative thinking that generated Ksyrium.